Creativity can be defined as identification and ideology while innovation is defined as ideology, development and marketing.
There are other useful definitions in this field, for example, creativity can be defined as a number of ideas, a variety of ideas and a number of new ideas.
There are different methods that increase knowledge of problems and ideology and, in the same way, different methods that enhance conceptualization, development and marketing. While it may not be for commercial purposes, this approach improves the likelihood that good ideas will be created and chosen and that investment in the development and marketing of these ideas will not be wasted.
Leaders should be aware that good thinking is on top of the agenda. Good thinking helps to focus on identification, ideology and following driving through the innovation process. Some factors that impede good thinking are:
a) Governance. Often the competitor is leading some participants to prioritize their rankings in the hierarchy rather than focus on the best results.
b) Effective grouping, such as core and peripheral groups, stops the exchange of information and enhances parochialism, path linkage and abilities that lead to inferior results.
c) Emphasis on competition for cooperation. Again, these restrictions information flow instead of encouraging intellectual cross pollination.
These and other issues are discussed in detail in the MBA thesis on creativity and innovation management that can be purchased (along with creativity and innovation DIY review, ideology and power point presentation) from http: //www.managing- creativity.com/
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Kal Bishop, MBA
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