Creativity and innovation – they are not the same

The terms "creativity" and "innovation" are often confused. There are those who think developing new things need to be creative – or "creativity" can not be creativity. It is easy to see how both perspectives might seem sensible. Unfortunately, it does not really help to explain the difference (or relationship) between these two important concepts.

At first, "creativity" and "innovation" are not synonymous; There is clear and important dispute between them. It is especially important for companies to understand this distinction before attempting to create a new organization worldwide.

However, before discussing this difference, it is important to keep in mind that creativity is the spiritual ability that anyone is capable of, not just artists among us. Most people seem to be creative design with unique abilities – paint, sculpt, write, write or execute music. Creativity is much more than a genetic masterpiece of mother nature for artistic talent. Creative potential is present in all of us.

"Creativity" is usually defined as the spiritual ability to conceive new, unusual or unique ideas to see a new connection between random or unrelated parts.

Compare it with "innovation," defined as a process that transforms such visual ideas into practical products (drive ads), services or processes that deliver more value. The result of such transformation may be incremental, evolutionary or radical in its impact on the state certificate. In other words, it can represent a natural step forward in the concept of development, leaping to the next generation of the idea, or completely new and another way to do something wholly.

If we use Steve Jobs, CEO of Apple and his company as an example, we could say that Steve Jobs is creative because he has the ability to imagine new ideas between different parts (like combining iPod, iTunes store, browser, camera, GPS and mobile phone to create iPhone).

The Apple company is innovative in the way they interpret and implement these thinking ideas to create an inspired, highly desirable product value. The company's innovation initiative constantly strives to increase the aesthetics, functionality and simplicity of product design to the quality of the museum.

Why is this difference in creativity and innovation important?

Because it's impossible to develop truly innovative organizations if creativity is ignored or ignored. And in the same way, without successful processes to transform creative ideas into a practical, real world, value-added application, creativity is now business-friendly.

When you really understand the difference between creativity and innovation, you can start the process to succeed – by freeing and encouraging creative abilities in your company.

When creativity is liberated, innovation flows.


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