Innovation: The life of the company

If you are running or managing a business and want to keep it around for a long time, you need to spend a good deal of your crossing. That's because in a new world where people expect things to be better and better and cheaper and cheaper, innovation is the way to escape your competition.

Here are 7 ways to put new life blood into your organization with innovation.

1. Create an innovative climate. Goran Ekvall from Lund University has defined three conditions for climate innovation. They are: trust, power and humor. One example of Ekvall is the Swedish newspaper, where the team, who works in the women's section, got better in front of all other teams. The reason? Simply, this group trusted each other, had great energy and shared humor.

2. Develop a washing machine. According to the Roffey Park Management Institute, most inspirational people come to people when they are away from work and do not force conscious minds to find solutions to their problems. For some, ideas come while mowing the lawn or taking the dog for a walk or playing golf or waiting at the train station. For Isaac Newton there was an apple on his head while he was sitting in the yard. For Archimedes it was in the bath. For others it is while the dishes are made. That's why Roffey Park calls these blinkers insight: "laundering creation".

3. Create new connections. Creating new connections between existing features of a product or service is a popular way of making use of. Sony chairman Akio Morita said he had invented the Walkman because he wanted to listen to music but to walk between the shots on the golf course. His team simply put together two randomly incompatible products: audio recorder and radio stream.

4. Find out what people need. Necessary is a great stimulus for innovation. Take for example a script. The Chinese had already made paper out of 100 BC. But because there was no need, nothing came of it. When it came to Europe during the Middle Ages when it was written, everything was raging, the supply of rags and worn fabrics were quickly launched. It is when a French naturalist discovered that yesterday made the nest by chewing in a mash that dried in thin layers. Within 100 years, all paper was made with the concept of wood pulp.

5. Exam, test, exam. Product Testing is how most inventors and organizations go about innovation. It might not be the quickest way to succeed, but it's often the safest. Jonas Salk, for example, discovered the hostile vaccine by spending his most time testing and testing and constantly finding out what did not work. Thomas Edison, the inventor of the glowing light bulb, recorded 1300 attempts that were perfect failures. But he could continue because he knew 1,300 ways as he said it was not going to work.

6. Accept and fix. One reliable approach to innovation is to notice how others deal with problems and then customize their solutions to their own. It is known as "adapt and accept". What Swatch's audience did when they came to the conclusion that their more reliable watches were, the less that people had to change. Their solution? Solve an idea from the world of fashion and collections by turning the views into desirable fashion accessories. Now people buy swatch watches not just to tell the time but because it's great to do it.

7. Take lessons from nature. If you really want to be original, you can not beat nature. The world in nature gives us an endless supply of prototype for use in our world. Take velcro, for example. Velcro was the proprietor of Georges de Mestral in 1950 after returning from a fishing trip that was covered in small burrs that had clung to their clothes with little sharp hooks. De Mestral soon realized that there was an ideal technique for attaching materials together. A whole new way of doing things was suddenly invented.

The history of the world is a story of innovation. Thomas Kuhn called every consent for new innovation as a "paradigm shift". For once a new innovation will be accepted, the world has changed forever and can never go back as it was.


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