I have been working as a consultant for many years now. I helped the market and sold it as diverse as funerals, golf courses, motor vehicles, on-site services, financial services, houses and very complex software. The cost for these items ranged from hundreds of dollars to millions of millions for one sale. However, a customer asked me if I was ready to train her the other day. I thought that some advisors would be a coach, but I felt better to get her definition. It turns out she did not have a real solid one. She said she wanted me to help "get the best results from her" based on her sales and marketing capabilities. And she would be able to pass what she learned from me to her employees. Well, it sounded like training for me. It also sounded a lot like advice I've done for more than 30 years.
Now I feel lucky enough to know many great coaches and spend time with them. One of the best and anyone who has also coached me about the golf course is Lou Holtz. Lou, by hand, just got the name The College Football Hall of Fame
Lou and I'm from the same small town in Ohio I write about – East Liverpool. We have worked on some fundraising and we have to play golf some time back in the early nineteenth century. It was the first time I played with Coach Holtz in Florida as I learned what the actual training is about. I took golf late in life so I was not very good. On the first hole I burst into sandbunker. It was filled with this soft powdery white material we had never called sand up north. The coach looked at me out of the bunker and made a mess in the nook. Then he said, wait for a minute – let's try something before we move on. He dropped some balls into the bunker and "coached" me to another setup and another swing. I completely cleared both balls, he smiled and said "you are very coaches" and we went with our game.
When we had completed 18 holes, Lou had trained me well that I dropped my level with at least a stoke hole. I was the same golfer with the same talent that started the game but I had joined someone who could solve the best that was already in me with their support and knowledge.
Returns me to the title of this article; I do not think there is a big difference between a good coach and a good adviser. Training is a process of co-operation and so is advice. A good adviser advises and helps to provide answers and solutions. Some customers believe that if they hire a marketing consultant, the consultant will provide marketing. It does not work that way. We will provide advice; Possible solutions based on our experiences, studies and research and the often and depressed emotions since marketing are more art than science. But I think my job as a consultant is also a coach to help you find the answers to your questions, and to make you aware and aware and can both deliver that knowledge and work out answers yourself in the future.
Some clients are not really coaches. Create a strong murder entrepreneur or very successful business partner who is currently looking for marketing advice. Sometimes when I train this type of person, I will tell them I think they are going to fall into a big pothole if they move on in a certain direction. And I let them fall if that's what they think they need to do. Then I will help them back up and we'll start on another way. The majority of the time takes only one hole in the hole to study. But I have also had customers who did not train yet to go to the end, eventually end up teaching the coach for their mistakes. Then it's up to the customer if they can get back on track and become coaches. Sometimes they do not and just like in sports, the player goes looking for a coach who will tell her what she wants to hear and not what she needs to hear to get the most out of her talents.
Coach or Consultant – I recommend looking for someone who does both for you if you want to find the solutions you need for your current task, the process that can help you find your future solutions and the ability to help coaches others in your team.