Psychology of Innovation

About practical applications for new ideas and value creation … and why the 21st century is a century of innovation

Innovation not only creates something completely new, it creates a product that is worthwhile, especially commercial, economic, practical or social value. Thus, creativity in relation to value and business innovation and innovations product is "useful to others". Innovation could lead to implementation and marketing operations where new products are commercially viable. The invention is to create something new, innovation is to create a product or service that is useful and useful to consumers. New and innovative products are sometimes radical and revolutionary, despite the gradual innovation that adds to existing systems or products. Innovation helps to create commercial, practical or social value by introducing new ideas.

Innovation is applied to an invention and helps to create a new product to fill in unsatisfactory user needs in the market. The invention is a new product, but could be a measured solution to a problem and only by commercial means, social or almost valuable, the invention is transformed into innovation.

This discussion is based on the psychological basis of innovation, and though innovation relates to creativity, creativity is the characteristics of people and innovation is "what you do". Such innovation is a form of action that requires creativity, enterprise and radical thinking. So innovation aimed at creating a product is action-oriented, but creativity is conceived. A company is required to change the creative idea into an innovative product that will have a significant value in the short or long term. Psychological method of turning an idea into innovation goes beyond the creative process and includes a practical plan for designing and marketing the product to make it commercially viable.

Innovation includes the concept of creative idea, problem solving, processing or development to prevent something radical and different and then develop a business model to meet the needs of customers and users. Creation as a thinking process is the first step in innovation. Innovation usually involves a new idea, method or product, and either art, technology or company that introduces something new. When ideas are translated into innovation, the value is created and it creates a potential for business. Innovation is to create a product by its nature and this is done by considering which product will be worth the user or become successful in the market. It can be argued that even creativity is responsible for creating products with aesthetic value or artistic value. Well, that's true, but the value created by innovation is probably more objective, because innovation creates economic, commercial and social value.

The psychological process of innovation differs from creativity as an action-oriented nature of innovation must be directed towards meeting the user or market or product needs. Creativity seems to be the sole aim of creating the product, although creative products like books can also be dominant. Innovation is specifically focused on meeting the needs of users, it is action-based, so it is based on applications or practical purposes. Creativity is conceived, first and foremost meets the needs of the creative artist and is managed internally, innovation around the world meets the needs of the users and the market, and is therefore directly external. Creativity does not focus on marketing, but innovation is about developing the commercial value of a product.

Creation is the basis of art, architecture, poetry and any artistic or scientific activity in the matter. Innovation is a value-added invention, based on features, making it more practical in its applications and tangible in its utility. Creative and creative products are more abstract and not too well defined or tangible as per their application. The only application for creation seems to be aesthetic pleasure, and creativity is the basis of aesthetic value of goods, including innovative products. It's when creativity helps to produce products that are very useful in the market and it evolves into innovation. Such creativity is the basis of all innovation, however, creativity is not based on innovation. Creation is the first step towards innovation and innovation focuses on providing excellent product or service to the value chain. In innovation, value is added for both the user and the developer.

The various aspects of innovation are creativity, radical thinking, business model, user needs, market, design and practical applications. Every new product must be well-organized in terms of design and use, and the business model guides the innovation to market and profitability. Thus, the ultimate goal of creation is to provide users or sensors with aesthetic satisfaction and the ultimate goal of innovation is to meet the needs of users and generate profitability through marketing.

Innovation could be a radically new product or incremental improvement, so innovation is about reform, but creativity emphasizes originality. However, most of the original products are also considered the latest. For example, the design of Apple iPhones and iPads is among the most original and hence innovations. Thus, originality is a common element in both creativity and innovation and it is the basis of self-esteem in creativity and the basis of business model in innovation.

Innovation is often revolutionizing what already exists. The innovations cater to technology or other markets, and sometimes create market needs, rather than simply following or meeting the needs. Apple successfully created market needs for new technologies and new designs by integrating user expectations. not only market needs but can create new market needs and change market activity. Innovation is a business and business process, but creativity is a more personal process and creativity itself can not change the market, but innovation can significantly change market value and can really change the world. Innovation is about development and advancement in industry, but the creation is more about the development and advancement of the author's mind.

Innovation is essential in technology and in all industries to advance human culture. Innovation is usually preceded by invention, but the creativity is preceded by oppression and planning innovation. Innovation is capable of revolutionizing the market, any industry, and policy for future technologies and products. Let Google talk about search engine technology. It's innovative technology that celebrated great profits for Google and then transformed from one technology innovation to innovation. So the performance of the invention defines innovation. Innovation is used not only in technology but in architecture, automotive, engineering and all other areas, and the main objective of innovation is progress and also profitability by meeting or creating market and user needs.

Successful companies thrive on innovation and can not live on the market without the innovation being created. The market today is a new market, with emphasis on competition in innovation. Whether Samsung and Apple compete for market innovations or two less-known advertising agencies compete for the novelty ads, is the innovation of modern business pulses. Even in the 20th century, innovation was not so important, and the focus of business was on growth, strategy and advertising focusing on product quality.

Quality management is what drives the 20th century. This has changed dramatically as companies have now realized that in order to reach the peak and become a powerful force in the market, quality and technology are not enough. The 21st century will definitely be the century of innovation.

This is part of a psychology series that is kept by university and copyrighted.


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