Creativity can be defined as identification and ideology while innovation is defined as ideology, development and marketing.
There are other useful definitions in this field, for example, creativity can be defined as a number of ideas, a variety of ideas and a number of new ideas.
There are different methods that increase knowledge of problems and ideology and, in the same way, different methods that enhance conceptualization, development and marketing. While it may not be for commercial purposes, this approach improves the likelihood that good ideas will be created and chosen and that investment in the development and marketing of these ideas will not be wasted.
Types of Innovation
Tidd et al (2005) argue that there are four types of innovation; Therefore, the entrepreneur has four ways to investigate when searching for good ideas:
a) Product innovation – new products or improvements to products. New Mini or upgraded VX Beetle, new types of mobile phones and so on.
b) Method of innovation – in which part of the process is added to benefit. Just in time is a good example.
c) Location Innovation – Lucozade was used to drink drugs but it was transported to sports drinks.
d) Paradigm Innovation – where major changes in thought cause changes. At the time of precious primary production, Bill Gates and others aimed at providing a home computer for everyone.
These and other issues are discussed in detail in the MBA thesis on creativity and innovation management that can be purchased (along with the innovation bible, creativity and innovation DIY review, Idea Production and Power Point Presentation) from http: // www. aging-creativity.com /
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Kal Bishop, MBA
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