Today, competitive world-market organizations are constantly playing their game, whether it concerns their customers, products and services or activities. New, viable ideas are the key to reinvesting and capturing your competitive edge. Yet you can create ideas like a chaotic process.
Phil McKinney is the author of a new book, Beyond The Obvious: Killer Questions that consume game-changing innovation. He is an innovation expert who has worked as a technologist in technology equipment for major technology companies and also leads to innovative technology.
McKinney spokesman uses the Killer Questions and FIRE method (Focus, Ideation, Ranking, Execution) to produce a policy for the innovation process.
He says that knowledge is becoming a commodity. Today, your competitive advantage is born of your desire to constantly approach and use your creative skills to help your business cope with their challenges. He also acknowledges that creativity is a lot of work.
McKinney's FIRE method is simply structured and relevant to any size of business. It is flexible to address the challenges of ideology. It helps to identify the most important ideas to work to improve the chances of translating these ideas into effective murderers' innovations.
The FIRE method works because it focuses on the innovation window and delays all organizations facing. The Innovation Window is the difference between the need for great ideas and their actual availability. "All organizations can use the supply of more and better ideas," says McKinney. FIRE gives you a system that improves quality and amount of ideas. The Innovation is the time to choose an idea of how to market a product.
Both the innovation and the delay are due to several factors: corporate antibodies (naysayers); assumptions about how your business should work; realistic ideas; and what your customers are.
FOCUS. It's not about restricting the idea search, but using a systematic approach to ensuring that all relevant areas are discussed.
What innovation needs to look at three areas to cover all aspects:
- Who is the person or organization you sell your product or service to?
- What is the product or service?
- How does the agency create, deliver and support your product or service for the customer?
McKinney finds that most companies focus on the customer (s) and the product (what). They tend to ignore everything else the agency does to function (how). Check out all three areas and you'll get your competitive edge. Check them separately, but finally cover all three areas to eliminate potential blind spots. The focus should be endless cycling cycle through all three areas.
IDEATION . McKinney's Killer Questions are used in the FIRE concept. Killer Questions keep you focused on a particular area of your business, whether it's your customer, products or features. They also keep you looking for extensive ideas within that area. Killer Questions helps you view issues from a perspective that you have not previously considered. They also keep you informed about potential answers that fall outside the current assumptions about how and why you do what you do.
McKinney denies that ideas can only come from a particular individual or department within the company. It's important to believe that a great idea will come from what seems to be random.
RANKING. The innovation process usually depends on senior management decisions. But, they are not always involved in creating and choosing the best ideas. Ideas that they may be greatly influenced by personal wishes and bias. The likelihood that their ideas chosen to become innovative will be low. A defined ranking system helps people to express their bias and look at ideas from a larger perspective.
McKinney says it's a myth that the best-order ranking process has to be a complex set of articles. The system uses questions to determine which ideas will have significant results and coordinate your core business and knowledge. The team scores five questions for each idea created in an innovation workshop.
Making a ranking system realizes how important it is to eliminate bias and influence at voting level. "Anonymity significantly changes the group, so it's important to keep people unaware of how others are voting," says McKinney.
EXECUTION. McKinney's Motor is "Ideas Without Implementing Hobbies And I'm Not In The Hobbies." Implementation is a risk. It requires commitments, money and manpower. Successful implementation is a balance between pushing your business to take risks and pushing the matter so hard that you spoil the common antibodies.
Implementation phase FIRE uses a gated funding model. It ensures good ideas get the chance to prove themselves, but make sure your business is not too risky if the idea does not work.
McKinney believes that innovation requires discipline, methodological approaches. It starts by dealing with your industry and business premises, managing inevitable jolts and neutralizing your company antibodies. Master these three preliminary steps; and incorporate the FIRE method and the sidelines model to move towards true innovation.
For a list of 50 world-wide innovation companies, as ordered by Fast Company, please visit: http://www.fastcompany.com/most-innovative-companies/2012/full-list .