Creativity can be defined as identification and ideology while innovation is defined as ideology, development and marketing.
There are other useful definitions in this field, for example, creativity can be defined as a number of ideas, a variety of ideas and a number of new ideas.
There are different methods that increase knowledge of problems and ideology and, in the same way, different methods that enhance conceptualization, development and marketing. While it may not be for commercial purposes, this approach improves the likelihood that good ideas will be created and chosen and that investment in the development and marketing of these ideas will not be wasted.
Value for Quality
Most companies try to add a product or service to increase sales and opinions. However, few appreciate the difference in value and quality. But by doing so, they can definitely increase their potential to improve both value and quality.
a) Quality is directly related to the product itself. Businesses can increase product quality, but this increase may or may not be profitable. For example, Microsoft can increase the quality of the Windows operating system, but it can not lead to increased value for the customer. This is especially true when a product is due to maturity, since options to improve cost / performance mix begin to decrease after years of improvement.
b) Value is the value of the package as a whole and the relationship with the quality of each part of the package is considerable. For example, Microsoft increases the value of the Windows package by adding Internet Explorer. Neither of the two products was optimized for quality but together they made valuable and irreversible offer to the customer.
These and other issues are discussed in detail in the MBA thesis on creativity and innovation management that can be purchased (along with creativity and innovation DIY review, ideology and power point presentation) from http: //www.managing- creativity.com/
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