It seems inappropriate that good ideas can be a process or that process can lead to insight. However, if you look at the behavior of people who regularly form good ideas – like ads in ads – you find that common behavior patterns appear and it's possible to make insights more likely.
Below are just a few elements in good ideology:
a) Creativity is often the result of solving problems. People who form good ideas tend to identify the problem with a tangible process. They will look at problems from a variety of perspectives, create many definitions, and ask many others to contribute to the exact nature and key features of the problem as they see it.
b) Problems require challenging research. People who form good ideas determine carefully using various knowledge bases and information. This makes a frame break, reduces distances and parochialism and makes intellectual cross-pollination that makes people think in new directions.
c) Forced productivity. People who come up with good ideas force themselves to produce ideas without appreciating those ideas. They will separate creatively from critical thinking and simply bash out ideas through a variety of methods. Common methods involve linking to varied objects and concepts, vertical and lateral methods. They will periodically maximize the size and quality of the creative. These patterns aim to seek answers and raise cognitive activity in many phases.
d) Search for stimulus. People who think of good ideas are looking for novelties from novel, diverse and numerous sources. The magnitude of stimulation is infinite and it tends to suit people who have or benefit from life-long interest and curiosity in many subjects.
e) Constant conscious thinking. People who form good ideas constantly think about the problem at all. Often they declare themselves unable to think of something else, no matter what interference may occur. Common examples of descriptions such as "obsessed", "focused", "busy", "compulsive", "forced", "capture", "impressed", "bent", and so on.
unrelated jobs People who create good ideas allow rest and involvement in unrelated activities that allow unconscious processes to receive. At this point, insights are common. The solution introduces itself when it is involved in everything unrelated.
g) Growth In the wake of high cognitive activity, the problem can be set aside. A solution may occur anytime.
The above method can be learned, controlled and effective use is as important as practicing as a tool. explains why people can regularly create a multitude of diversity and new ideas. Two relevant footnotes should be used:  (a) It is convincing of the more complicated problem, IMO longer process.
b) Further idea is to source S-curve (a measure of obstacles), the greater the number of intermediate requiring resolution before you can get a solution.
These and other issues are discussed in detail in the MBA essay on creativity and innovation management, available at http://www.managing-creativity.com
Kal Bishop, MBA.
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