Heuristics as a marketing plan

In a psychological sense, heuristics is a simple, inconsistent rule of thumb that each of us has created to make decisions and solve problems. They are "if this, then" the statements we receive to control our actions when they face choices.

Heuristics has been around for as long as we have. But as the information revolution continues to flow with more and more detail about every subject that is possible and our daily program becomes fuller and fuller, their existence has become more pronounced. We need ways to take decision making without being overwhelmed. And heuristics allows us to do that, at least for the most part.

The main features of heuristics are that they:

  • tend to be simple and easy to assess the mind;
  • there are relatively few in number; and
  • are often "surrogates" for other features / benefits

It is worth noting that interference with heuristics is that they lead us into stereotypes or non-sequences that lead to wrong decisions. For example, "if it's popular, it must be safe," or "if it's high price, it'll be better" can not serve as good heuristics, since the first quality has no connection per second. Overall, the benefits of using heuristics are heavier than the risks, because they help us to simplify our decisions in affordable proportions and more often than not, giving us feasible, if not great results.

So leadership studies help us move into an ever more complex world every day without being crazy about all the efforts that come upon us. What is marketing marketing?

Your customers and options use heuristics every day when making decisions, which involves making a decision to buy from you. Using heuristics and common use of knowledge as one of the rules (as in "I know this brand, so I trust)" is what makes brand and location so important to share "and" think leader "are important because buyers of intangible assets, such as services, will purchase from companies they perceive as experts. suite despite much value and knowledge. Why? because we compete with far more familiar names than ours, and we find that the corporate manager of heuristic is "If it's a well-known company, the board will easily accept and I will not be in trouble if it does not work." [19659002] What heuristics uses your market when you decide if you buy products or services? Better than what heuristics would you use to lead to buying a decision in your favor. If you are marketing to fulfill the right requirements, you are more likely to receive and maintain the right kind of customer for your business.

For example, my own company is a virtual service company, which means I want customers who are happy to get the types of services I offer through the internet with little, if there is real-time communication. So I'm a marketplace where service companies want to work automatically with marketing advice.

I also look at what I think of as "personality" heuristics. The head of my training web, Success in Sweatpants, is a good example: It's a good thought of my attitude and humor in my approach. Anyone who finds the head stupid or impersonal is not very likely to contact me, which reflects my heuristic own: If you do not like purple sweatpants, pink maybe slippers and laptops are at least a little fun, you should not work with me .

I say it's worth the effort to calculate the purchase information you want to appeal and evaluate when you're definitely fulfilling these conditions in your marketing. You may be surprised by what you learn and it may be important for such marketing and break through to new success.


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