Creativity can be defined as identification and ideology while innovation is defined as ideology, development and marketing.
There are other useful definitions in this field, for example, creativity can be defined as a number of ideas, a variety of ideas and a number of new ideas.
There are different methods that increase knowledge of problems and ideology and, in the same way, different methods that enhance conceptualization, development and marketing. While it may not be for commercial purposes, this approach improves the likelihood that good ideas will be created and chosen and that investment in the development and marketing of these ideas will not be wasted.
Innovation and Competitive Advantage
Creation and innovation are closely related to the competitive edge:
a) There is a positive correlation between new products and market share. This is best explained by exploring what would happen if companies did not get new products – Microsoft would almost certainly lose its dominance if it had not improved on Windows 95.
b) Companies need to introduce a new product as life expectancy decreases – The average lifespan of mobile phones is less than a year.
c) Competitors trust the introduction of new products – if Nokia did not announce a new mobile phone every year would Motorola or Siemens.
d) Macro changes push innovation – Chinese accession to the World Trade Organization meant that Western companies would deal with the competition in scale and scale.
These and other issues are discussed in detail in the MBA thesis on creativity and innovation management that can be purchased (along with the innovation bible, creativity and innovation DIY review, Idea Production and Power Point Presentation) from http: // www. aging-creativity.com /
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Kal Bishop, MBA
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