It seems that we think about innovations when we think about innovations, as regards moving new products or services to the market and making millions of dollars in that process. On the other hand, innovations can be seen in all areas of the company with the aim of helping the company run better, build a few strategic options, differentiation systems, reduce costs or become more efficient.
Customer Experience Experience is a great way to attract new customers, keep those you already have and bring positive (or negative) attention to your brand. If you think about your experiences with different companies – some make you feel like one person's opposition to others who do not seem to be able to get out of your hair when you've initially touched – think about the impact of your experience has had purchases and insurance decisions.
As a customer – someone who purchases goods and services from others, you probably expect that you have certain expectations for your experience. Think about communication, for example when you start your shopping experience:
- You go to the internet to search for the item you want to buy.
- You visit one of the websites you find on the first page
- You are viewing this site to see if they could have what you are looking for. Is the site memorable? Do you have a bid to come back? Is the site easy to find what you want?
- You visit some other sites to see what they offer
- You go to the store that has the best offer. Is there adequate parking? Is the building good and good?
- You go to the store. How is everything laid out? Is it easy to find what you are looking for? Do the staff thank you?
- Are there any other things that may interest you while you're there?
- Are you knowledgeable staff to help you decide on your purchase?
- How is the checkout? Are you able to use discounts and coupons? Do they help with the manufacturer's refund?
… and the process continues to review each step of the process and analyze how to improve customer experience. Innovation in customer experiences can happen in many ways. Think of Financial Benefits
- Higher Revenue: Note that people are often willing to buy something that costs a little more if it's beneficial – such as high quality customer support, clean stores, etc.
- Client Retention: You want your customers to come back. It's much easier to keep old customers than to go out and find new ones.
- References: Most people looking for new solutions are looking for what others have said or experienced.
- Cost reduction: Evaluate your application can show ways to reduce costs by evaluating how people buy, want to interact with staff, handle returns, etc. By understanding, you could find other cheaper solutions that benefit your customers
All this comes down to the equation: by defining how you value your customers for each step of the process – the value chain – You can optimize your efforts while improving your customer experience. Keep in mind; This is not even a deal – this is the first step in continuous improvement that leaves ordinary businesses from those who are amazing.