Modeling Innovation

Genrich Altshuller, Russian inventor, studied over 40,000 patents for key rules involved in innovation. In the original book, and suddenly invented inventor, Altshuller noted 27 principles and then named TRIZ – Theory of Inventive Problem Solving. The later analysis expanded the 27 principles to 40.

Altshuller was a masterpiece in the model: calculating how people are doing it well. Most people think of innovation and find something new. Notice that Altshuller calls it "Inventive Problem Solving." Evaluate the process is to solve problems. How they are solved is an original way.


Altshuller says: Psychological inertia can be conveyed by words, especially with technical terms. These terms are in order to accurately reflect what is already known. But the inventor has to get out of known limits and break away from current images created by these terms. Therefore, each problem should be reflected by using "simple words."

Altshuller likes to tell Sherlock Holmes, the most prominent ransom: "The man's brain is initially like a small empty attic, and you have to lay it with such furniture as you choose. It may be useful for him to get out or to the main jumbled up with lots of other things, so he is struggling to lay his hands like what he takes in his brain roof. He will have nothing but tools that can help him to do his work, but of Those who have a wide range of them, and all in the best order.

Altshuller concluded that people are hard to exploit because they get stuck in "words." Their spiritual model of the problem is in violation of seeing options. As we often say in NLP: "When you've got the" purple elephant "in your mind, it's hard not to think of a purple elephant. of the problem limits your thinking.

One of Altshuller's methods is to divide all special terms in simple words (Method # 7). Removing jargon will often clarify the situation.

Technical Systems Development

Altshuller states that a technical system develops in a predictable pattern:

1. Selection of parts for the system (which plane consists of?).
2. Upgrading the items (wings, materials, machines, etc.).
3. Movement of the objects (flaps, retractable landing gear).
4. Self-development (system students and adapting themselves).

One of the first steps in innovation is to figure out what phase of the system's development is. This gives insight into what to do next.

Get Started with the Ideal Result

Stephen Covey says: "Begin with the end." Altshuller calls this ideal final performance (IFR). Nevertheless, one of the first steps to innovation is to state a full conclusion. In NLP we call this well-formed exit.

If you want to create a new Google, airplane, job, relationship or whatever, the first step is to determine (IFR). IFR, if it's enough different, will increase the dispute that needs to be resolved.

Innovation is resolving disputes

The gap between current status and IFR causes the mind to begin looking for ways to resolve the dispute. It does not matter if Boeing is trying to design a bigger, more efficient airplane or smoke that decides to quit smoking, there is always a conflict.

Boeing did it by switching from aluminum and titanium to compound lighter and stronger materials. Smoke can decide on many lanes: patches, rubber, narrative, cold turkey or simply hypnosis. Hypnosis and NLP are innovations in how to resolve conflicts in spiritual systems.

Innovation Meta Principles

Contrast Experience Innovations: One principle of innovation is asking yourself: "What's the opposite?" If something is done, could it be curved? Hard, could it be soft? Stiff, it could be flexible. If we use sound to measure something, could we use light or magnetic field or another "field"?

When I grew up, most cars had a rear-wheel drive. Now most of the front wheel drives. Switching from "push" to "pull" gradually occurred and demanded many innovations, but the principle at work was reverse.

What is the opposite smoking? Do not smoke. What if one could just "forget" that they smoked? It's novelty hypnosis. What if one could only solve childhood injuries so that it never interrupted them? It is a new generation of NLP.

Time displays innovations: Could we do it before? Later? Faster? Slower? Not at all?

Size shows innovations: Could we get bigger? Memory? Instead of one big machine, can we use a few smaller ones?

Cost suggests innovations: What if we could do it so cheaply that it carries out the previous version? When I was a kid, your doctor healed syringes and needles between use. Now they are disposable.

Copies and Models Show Innovations: Software development moves from "large" to "agile" methods that produce usable encoders every few weeks. This development capability makes it easy to create and test various options. Google and Amazon are champions of this kind of innovation, constantly trying various ways and measuring the result.

People feel like thinking about some magical "aha" moments, but, as TRIZ points out, innovation has distinctive spiritual approaches that can simplify, streamline and accelerate innovation. While Altshuller's books focused more on production than mind, his books helped me find some new ways to evaluate their problems and their solutions.


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