Objective – Different Inspection

I have a confession to do: I do not like to be beaten. It does not mean I'm hurt-loser & # 39; or suffering from acne & # 39; if things do not go. It is more about a sense of & quot; cheesed-off & # 39; when the goals I've put in do not realize that my diet does not go as planned, I missed making it to the next route on the ladder, I'm not going to the golf course in the way I like to see it go , and so on. It seems I'm not Robinson Crusoe: my conclusion is quite common.

People set goals for most things. When we do not achieve goals, we see it as a loss. When we achieve (or over) goals, it is a benefit. And the psychology associated with the goal setting indicates time and time again, the failure to achieve the goal (understanding of loss) causes much stronger emotions than any desire to exceed the goal (understanding).

Consider these two examples.

Resellers tend to sell separately, especially when the budget is a performance indicator. The feeling of urgent making sales spreads (even unconsciously) when the excess budget is the main focus. As the Bushman of the Kalahari clicked when asked what did a good hunter, & # 39; Hunger makes a hunter 's.

Golf is also a good example. Most golfers feel satisfied if they can reach a match. One hit over par is bogey and is a loss (given that the pair was the goal). A birdie is one hit below par and is a profit. So most serious players sit to prevent bogey and putt to birdie. In thought, fast and slow cited Daniel Kahneman study (by Pope and Schweitzer) where researchers analyzed more than 2.5 million putts in detail (Tiger Woods was one of the participants in the study) to see if the players were more effective when they put on a birdie.

Thanks to this research, we now know that players will try a little more difficult when set up than for birdie, because they want to avoid bogey. This does not mean that golfers make a conscious decision to go well on birdie putts: it's their keen aversion with bogey which is the key to motivate. Fruit loss is very strong: what could be worse than bogey?

The two main messages are as follows.

  1. Aim must be reached AND challenging
  2. The prize for crossing the goal must be worth it.


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