A training session is a field of specialization. There is a market that is especially suited to your abilities, experience, knowledge and personality. Your niche's goal is a marketplace that you can create, because it fits your knowledge and passion. The goal of the niche must also be to achieve a viable market that is hungry for the solution of pain or need.
Why Trainers Avoid Getting Into
Many coaches stop choosing a niche because they are afraid that if they narrow their target to a certain particular group of people, they will miss too many potential customers. You can be more general, but I think it's much better to have a clearly defined niche. My niche is training coaches who want to start or expand their training.
It's important to choose a training course because you need to be able to clearly define what you are marketing and what their needs, desires and challenges are. Once you have a clearly defined niche, you may become familiar with an expert in your area.
How do I choose my niche?
Start by choosing a niche by listing all the areas where you have the knowledge and expertise and choose those you are passionate about to emphasize. Make a list of all credentials and try to have it in that area. This will make it clear that you are an expert and that you have a lot of experience and knowledge. The following sections contain a list of potential training plans.
Partial list of coaches.
Wellnes, Relationship, Parenthood, Spiritual, Life Idea, Career, Ideology Training, Pensions, Entrepreneur, Wealth and Finance, Corporate Banking, Business and Sales, Time Management and Leadership Training.
When you aim at your training company, you will find that you can better target your prospects and that you can coach them better because you can meet their needs, desires and challenges in the field.