When was your last business come out with something new? How long have you discovered total business profits that resulted in significant cost savings or productivity increases? If you do not remember (or you can remember but it has been as long as you do not want to admit it) you may be stuck with one or more of these most common innovations.
1. Terrible creativity with innovation.
Creation involves emerging new ideas, connections, and ways to view the world. Innovation is the method of transforming them into products, services, or ways of winning that value for one or more stakeholders. Too often, companies invest a lot of time and resources to come up with new ideas, but then progress is taking place. Nobody takes responsibility for continuing the second part of the process and the idea ends up nowhere.
Changing creativity in innovation requires three important goals to be achieved:
- Focused. Innovative organizations tend to focus on one or two very good ideas at once. To select the best ideas, they have the process of discussing, testing, evaluating and comparing ideas about their potential to add value to customers, creating new revenue routes, or achieving a particular innovation goal.
- Ensure that innovation is consistent with policy and organization. If potential innovation does not match this, it may require more people, money, and capital than you have. It could also confuse rather than amaze and delight your customers. Forcing the envelope is good, but not when it stretches too thin or fits your market.
- Getting a new product or service to market in a timely and profitable way. When you've got one or two good ideas, senior executives need to get up to the disk and commit time, money and resources to make the innovation happen. This should monitor closely the performance of a new product or service, as well as measure the process used to develop the innovation and seek ways to improve it.
It also helps to acknowledge that creativity and innovation require different skill sets. The best practices that promote creativity should be done by teaching people how to notice, use, combine and integrate a variety of stimuli. Best practices that promote innovation include teaching people how to take new ideas and convert them into value to customers (both internal and external).
In other words, creativity asks people to think differently. Innovation asks them to act differently. Organizations that make use of a uniform way teach people how to do both.
2. Do not fail (ever).
Like it or not, innovation requires a certain amount of risk – and failure. If you do not miss any time, do not push the umbrella far enough to develop some meaningful innovations. The trick is to learn how to manage and reduce the risk so that one failure does not delete the business or destroys all available resources. This requires a process of assessing the risk and making measured decisions based on the estimated return on investment.
One way to reduce risk is to review real-time decision-making processes. Before making important decisions – especially in terms of new products or services – uncover your thinking process and invite others to unveil their thoughts as well. For example, "Here's what I'm thinking about this issue and here's why. Does anyone see it differently?"
The review of the team process to reach the decision can also help to reduce risk. Ask questions like:
- Are we careful about the matter or hurry to solidarity?
- Did the CEO or team manager disprove the decision?
- Was another view encouraged or closed?
- Have we forgotten everything that could affect the risk for this project?
Often, which makes it safe to fail, requires serious self-esteem by management. Are you more focused on protecting existing assets than exploring new ways to add to your customers? Is the team's team one of "play not to lose" rather than "play to win"? Do you speak a good game in relation to the administrator of risk management, but then punish those who fail? Encouraging failure does not mean risk or poorly organized disaster. But if all the failure is punished, all attempts to change new ideas in reality will never get on the platform.
3. Treat innovation as a quick addition.
Remember back in the 90s when everyone ran to jump on quality / processing / six sigma bandwagon? What is most forgotten is that it did not happen much before a company ceased to treat quality as a bandaid approach and began to make it part of how they do business. It's the same with innovation. If you want innovation in a stable way, you need to make it part of who you are and what you do.
Start by explaining why innovation is important and how it will help your business to work. Focus on building a culture that encourages, supports and fosters innovation. Paint a picture of what your organization will look like when an innovation becomes a way of life and how it will benefit all key stakeholders. Teach people how to think differently by providing the necessary support in the form of study materials, tools and technology.
Most people do not know how to pause to score their falsehoods, change their angles or even consider different angles. They are not used to slow down just to consider options, balance the big image with detail, or search for new data. Adult men are not naturally stopping to constantly test and update their minds about the world, their customers, their peers or their organizations. If you want to build a culture of innovation, give them the tools and support to learn these critical new talents and talents.
Encourage diversity and building teams with different abilities, backgrounds and analytical styles. Use a language that encourages employees to submit ideas and be open to new opportunities. Connect a unique effort to the big image. Make it safe to take risks and fail. Most of all, recognize and reward the behaviors that lead to good innovation.
It is obviously much more innovative than not making these mistakes.
Call action: At the next meeting, ask: "Are you doing any of these mistakes?"