The development of an innovation strategy in your company offers a variety of advantages. As your business grows and becomes known as an entrepreneur in the marketplace, many will notice. News stories and word-and-mouth ads build your reputation as an innovative company that attracts new customers as well as potential employees and contractors.
Many people want to work in a creative and innovative environment. These people often perceive less innovative companies as "boring" or "outdated". When you set yourself up as an innovative company, employees and contractors will seek employment at your company. This puts you in a strong position by attracting a large group of potential employees and contractors when the company has an open position.
I have known many top employees who were considering some new job opportunities. In addition to the actual working methods, these people looked very well at the company's culture, including the innovative church and the creative working environment. In this situation, the innovation company had the edge in recruiting these top candidates.
I also know many who took up employment with innovative companies, even though wages for positions were less than other companies with similar status. When people enjoy their work and enjoy the work environment, they are more likely to be more productive, happier and more likely to leave the company.
Consider taking steps to position your business as an entrepreneur and start experiencing the benefits of innovation. Development of cultural innovation is beneficial in business, not just in the area of recruitment and maintenance of employees.