Creativity can be defined as identification and ideology while innovation is defined as ideology, development and marketing.
There are different methods that increase knowledge of problems and ideology and, in the same way, different methods that enhance conceptualization, development and marketing. While it may not be for commercial purposes, this approach improves the likelihood that good ideas will be created and chosen and that investment in the development and marketing of these ideas will not be wasted.
One of the most useful methods of evaluating ideas is to compare the idea with the types of ideas that have been successful.
Franklin (2003) points out that some ideas are better than others. He points to six types:
a) Need a spot – involves actively finding an answer to a problem.
b) Solution question – involves finding problems for solution.
c) Market research – ideas arising from market research.
d) Random event – instant serendipity when people stumble across answers they were not looking for.
e) Conceptual invention – pure random ideas without prior knowledge of how they may be implemented.
f) Policy left.
Of these, a random event was successful (92.9%) with the least mistakes (7.1%). However, this type of idea requires prior knowledge or experience at some level – for example, a person who has worked in the environment previously used this silent knowledge to solve problems that come to light later.
Very close to the above is a solution point of 87.5% success and a 12.5% failure rate. Again, this concept type requires prior knowledge: the entrepreneur seeks a conscious problem to apply this knowledge.
These issues are discussed in detail in the MBA thesis on creativity and innovation management that can be purchased (along with creativity and innovation DIY review, ideology and PowerPoint Presentation) from http: // www.managing creativity. com .
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Kal Bishop, MBA
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